“Cannoli Guy” Clark Heighton said a widely reported “cash mob” helped business for a while, but that quickly slowing sales may force him to close.
Less than a month ago, “Cannoli Guy” owner Clark Heighton was ecstatic about the future of his downtown espresso and dessert shop near Pleasant and Main St. The small cafe, nestled in the side of Two Paisans Pizza, was chosen for the city's first “cash mob,” a social media trend in which a large group of customers – encouraged by online campaigning – visit a local business as a way of providing short-term economic stimulus. Malden Patch and other local media wrote about the mob, with Heighton reporting a larger-than-expected turnout: “I really do not know how or where to begin to thank all the patrons who came out today,” Heighton wrote on Malden Patch's Facebook wall. “...We have struggled along for six months now and have nearly closed …
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Cannoli Guy Cafe
390 Main St, Malden, MA
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Did you participate in the "cash mob" Friday?
The Cannoli Guy Cafe on Main Street in Malden Square got an injection of cash Friday thanks to the city's first "cash mob," according to a story on Boston.com. A "cash mob" is similar to a flash mob: it's organized by social media including Facebook and Twitter and tells people to show up in a certain spot at a certain time. But instead of singing and dancing, a cash mob encourages people to spend money at a local business. The event was organized by the City of Malden and by mid-afternoon business was booming, Boston.com reported. Clark and Terri Heighton opened the cafe last fall and said they look forward to being in Malden for many years. Did you participate in the "cash mob" Friday? If so let us know in the comments below? Are you a …
42.426212
-71.067395
Cannoli Guy Cafe
390 Main St, Malden, MA
/articles/cannoli-guy-gets-a-cash-attack-from-social-media-mob
2057788
/locations/6701751
Phe
10:46 am on Monday, April 30, 2012
Well gosh, Ken. After seeing this article, I did do just that. I went and visited and bought a half-dozen cannolis and had some wine too. And it was fantastic! But I would point out that even though I drive by this location every day, I never knew it was there until reading this (no signage). So, yeah. There are some legit concerns here, signage and parking being chief among them. Now that I know… more ›