City hall's director of online services and communication technology Ron Cochran was a featured guest on WBGH's The Callie Crossley Show Tuesday, touting the Christenson Administration's efforts to promote online “cash mobs” to stimulate local businesses.

Inspired by flash mobs, the social media strategy encourages residents to visit a local business on a specific day and spend a small, often set, amount of money.

The first recipient was the Cannoli Guy Cafe, which reported great sales the day of the cash mob, with some sluggish results in it's wake. He has later reported that business has grown steadier.

You can listen to the interview with this direct link to the show's mp3 file. The discussion begins near 36:00.