Malden Cash Mob Featured on WGBH
City hall's online services and communication technology director Ron Cochran was a guest on "The Callie Crossley Show" Tuesday.
City hall's director of online services and communication technology Ron Cochran was a featured guest on WBGH's The Callie Crossley Show Tuesday, touting the Christenson Administration's efforts to promote online “cash mobs” to stimulate local businesses.
Inspired by flash mobs, the social media strategy encourages residents to visit a local business on a specific day and spend a small, often set, amount of money.
You can listen to the interview with this direct link to the show's mp3 file. The discussion begins near 36:00.